If you’ve shopped around for hoodia online you’ve likely read about the supposed hoodia Oprah connection. You’ve probably seen claims that Oprah Winfrey endorses hoodia or that she uses it herself to reach her weight loss goals. You may have even seen such bold claims that Oprah endorses a specific hoodia product. You’ll be surprised to learn that there may not be any truth behind the hoodia Oprah connection. I’ve seen some claims that hoodia was "seen on Oprah" or that "Oprah uses hoodia," but I haven’t seen any evidence to support these claims. I’ve never heard of hoodia being featured on her television show nor have I read anything that supports the claims that she has used it. In fact, if you go to her website and search for the term, "hoodia" or "hoodia Oprah" you don’t get any search results. Until I can find concrete evidence that she talked about it on her television show or that she uses it, I don’t believe there is any Oprah hoodia connection as far as her television show is concerned. There is a minor hoodia connection, however, in Oprah’s magazine, O, that many websites reference as proof that Oprah endorses it. The article all these websites refer to was published in the July 2005 issue of her magazine titled, "Diet Pills: The Next Generation." I wasn’t able to find an archive copy of the article anywhere online so I purchased the issue on eBay to find out what exactly Oprah Winfrey supposedly said about hoodia. I was very surprised what I found out. When I turned to the article I saw a large picture of a San tribe member holding a piece of the hoodia gordonii plant. I immediately thought there was probably a significant connection after all. However, after reading the entire article there was absolutely no hoodia Oprah connection. The article wasn’t even written by her and there were no quotes from Oprah about hoodia. The article opens with the first two paragraphs briefly talking about the history of hoodia and the popularity of hoodia diet pills. However, the article doesn’t talk very highly of hoodia supplements. In fact, here is a direct quote from the article, "So far, however, there’s little proof that the supplements are even mildly effective: Most contain only small, probably insignificant levels of Hoodia extract…" This is hardly a ringing endorsement for hoodia supplements – let alone a specific brand of hoodia! The rest of the article goes on to talk about how pharmaceutical firms are racing to come out with the next miracle weight loss supplement. There is no mention of hoodia at all beyond the first two paragraphs. As you can see, there is no hoodia Oprah connection at all – at least not through her magazine. What I’m surprised is that Oprah’s legal department hasn’t come down hard on these websites that use her name and her magazine as an endorsement for hoodia. Often times these websites twist the magazine article so far that they make it sound like Oprah herself endorsed their brand of hoodia in her magazine. The next time you see claims that Oprah endorses hoodia or that there is some kind of hoodia Oprah connection, you’ll know the truth.