For folks attuned to all updates on dieting and anything related to the dieting industry, most have already have heard of the wonder plant, Hoodia Gordonii. Currently, Hoodia is marketed as an amazing new weight loss ingredient that helps one lose weight without feeling hungry.
Many ads and product promos have hyped the product as one that contains a "miracle molecule" called p57, which tricks the brain into thinking you’ve already eaten, and gives one the feeling of fullness. In addition to losing weight, the ads claim that you will feel better while taking this weight loss formulation, since Hoodia has what they say, "a feel-good, aphrodisiac effect." To take a closer look, we shall analyze just how exactly this miraculous appetite suppressant works.
What is Hoodia Gordonii and how is it sourced?
Hoodia is a succulent, cactus-like plant. It’s been described as a having a somewhat a bitter-taste, with the look of a cucumber, and thrives in extremely hot, dry conditions and takes 5 to 7 years before reaching maturity. The Hoodia plant grows in the Kalahari Desert region of South Africa, as well as the countries of Botswana, Namibia and Angola.
According to local folklore, generations of bushmen, and tribesmen native to the regions, have removed the skin and spines of the plant prior to eating it as a way to curb hunger and thirst during nomadic hunting trips. It breeds in thickets of green upright stems and is essentially a succulent, though not a cactus.
There are around 20 kinds of Hoodia, but only the Hoodia Gordonii type is considered to have the natural appetite suppressant factor in it. Although Hoodia was discovered only recently, the Bushmen of the Southern African region have been consuming it for centuries, with positive effects.
In 1995, researchers and scientists isolated one molecule in the plant that they say has responsible for the appetite-reducing phenomena. The molecule was then called p57. The p57 compound isolation process was then patented and the rights were sold to a British company called Phytopharm, and in 1998 Phytopharm signed a licensing agreement with the U.S. pharmaceutical giant Pfizer.
These two companies then set the goal to isolate p57 in order to market and sell it for commercial weight loss purposes in the form of diet pills and capsules. After a lot of years of research, and no marketable p57 diet product, Pfizer elected to end its Hoodia contract with Phytopharm.
In 1998, Phytopharm sub-licensed the rights to develop p57 to Pfizer for $21 million. Pfizer returned the rights to hoodia to Phytopharm, who is now working with Unilever. The Hoodia gordonii weight loss pills are sold in stores in capsule, powder, liquid, or tea form in health food stores and on the Internet. Hoodia is the main ingredient in the popular diet pill Trimspa.
The main factor that makes Hoodia Gordonii unique is its ability to allow the brain to send a signal that you have eaten, even though you have not. It works within the satiety center in your brain and controls your appetite and food cravings.
In order to ensure that you are purchasing authentic, natural and absolutely safe Hoodia Gordonii appetite suppressants, A Certificate of Analysis and a C.I.T.E.S certificate should be provided and shown by the distributor or authorized dealer first, before you purchase the product.